Mike and Mike In the Morning

Podcast/Vlog

Mike and Mike is a video podcast which can be found on Itunes, on ESPN radio, ESPN or streaming online at ESPN.com. It is a four hour program, daily, which examines anything and everything sports. It looks at all of the major stories in sports each day and brings guests on to weigh in on these issues. Since it is also a radio program, the podcast also features call-ins from listeners. The some is very entertaining, as the personalities of the show hosts blend humor with in-depth sports knowledge. The podcast/vlog has a high level of credibility because it is a sports program featured on ESPN, which is the worldwide leader in sports. Additionally, one of the hosts, Mike Golic, is a former football player and announcer. The guests on the program range from sports legends to comedians.

Goal

The goal of the program is to bring the most important and current issues in sports to light. The program is fully effective in this goal for a number of issues. Firstly, the program is hosted by qualified hosts, with great personalities. Their qualifications give them credibility and their personalities make them enjoyable to listen to. Secondly, they are a part of the ESPN network which is the most trusted name in sports. Having the most prominent morning sports program on ESPN is another indicator of their effectiveness to examine the hot topics in sports.
Finally, they are effective because they are able to get the top guests in all of sports to talk about the issues. Many of these issues involve the guests they bring on, which makes them able to have source information as part of their program. Below is a sample of one of their programs which fully reveals the entertainment aspect of their program. It is an interview with comedian Frank Caliendo, and it is a mixture of sports and entertainment. Perhaps it is their willingness to mix humor and news which has made them one of the most successful podcast on ESPN.